AI Insights · Timothy · January 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps in the UK Q4 2022
An overview of the performance of the top 5 delivered meal kits and specialty foods apps in the UK during Q4 2022, based on data from Sensor Tower.
In Q4 2022, the top 5 delivered meal kits and specialty foods applications in the United Kingdom demonstrated varying trends in weekly downloads, active users, and revenue. Here's a closer look at their performance:
HelloFresh: Meal Kit Delivery saw a decline in weekly downloads throughout the quarter, starting from approximately 20.9K at the end of September and dropping to around 4.7K by mid-December, before recovering slightly to 12.5K by the end of the year. Active users also experienced a downward trend, peaking at around 180.4K in mid-October and decreasing to approximately 117.6K by mid-December, with a slight increase to 154.2K in the final week of December.
Gousto experienced a similar downward trend in weekly downloads, starting from around 11.4K at the end of September and dropping to approximately 2K by mid-December, before recovering to 7.6K by the end of the year. Weekly active users also saw a decline, from around 70.1K at the end of September to approximately 53.7K by mid-December, with a slight increase to 61.4K in the final week of December.
Vivino: Buy the Right Wine showed a significant increase in weekly downloads towards the end of the quarter. Downloads rose from approximately 3.2K at the end of September to around 8.7K by mid-December, before slightly decreasing to 7.6K in the final week of December. Active users followed a similar pattern, increasing from around 20.2K at the end of September to approximately 37.8K by mid-December and then slightly decreasing to 35.1K by the end of the year.
Green Chef: Healthy Recipes had a relatively stable performance in weekly downloads, starting from around 1.8K at the end of September and ending the year at approximately 1.1K. Active users also remained stable, fluctuating between 6K and 4.5K throughout the quarter, with a slight increase to 6.3K in the final week of December.
Naked Wines experienced fluctuations in weekly downloads, starting at around 485 at the end of September, peaking at approximately 1.1K in mid-November, and then dropping to around 396 by the end of the year.
For more detailed insights into the performance of these and other apps, visit Sensor Tower.
